Steve Mason's Exclusive Box Office Blog

EXCLUSIVE EARLY FRIDAY & 3-DAY ESTIMATES: SOCIAL NETWORK could finish on top of 2 new openers with soft starts - SECRETARIAT and LIFE AS WE KNOW IT!

STEVE MASON'S EXCLUSIVE FRIDAY & 3-DAY ESTIMATES 
1. THE SOCIAL NETWORK (Sony)- $4.7M Fri - $14.75M 3-Day - $44.9M cume
2. NEW - SECRETARIAT (Disney) - $4.5M Fri - $14.5M 3-day - $14.5M cume
3. NEW - LIFE AS WE KNOW IT (Warner Bros) - $5M Fri - $14M 3-day - $14M cume
4. LEGEND OF THE GUARDIANS (Warner Bros) - $1.8M Fri - $7.5M 3-day - $39.9M cume
5. NEW - MY SOUL TO TAKE (Universal) - $2.3M Fri - $6M 3-day - $6M cume
5. THE TOWN (Warner Bros) - 1.8M Fri - $6M 3-day - $67.4M cume
*CASE 39 (Paramount) - $850K Fri - $2.75M 3-day - $9.7M cume
*NEW - IT'S KIND OF A FUNNY STORY (Focus) - $650K Fri - $2M 3-day - $2M cume

THE SOCIAL NETWORK softer at box office than buzz would suggest with $7.7M Friday & a possible $21M opening weekend!

EXCLUSIVE EARLY FRIDAY AND 3-DAY ESTIMATES

1. The Social Network (Sony) - $7.7M Friday - $21M 3-day

2. Legend of the Guardians (Warner Bros) - $2.7M Friday - $11.7M 3-day

3. Wall Street: Money Never Sleeps (Fox) - $3.5M Friday - $11M 3-day

4. The Town (Warner Bros) - $3.5M Friday - $10M 3-day

5. Easy A (Sony) - $2.4M Friday - $7.1M 3-day

6. You Again (Disney) - $1.7M Friday - $5.7M 3-day

7. Let Me In (Overture) - $1.9M Friday - $5M 3-day

8. Case 39 (Paramount) - $1.8M Friday - $4.5M 3-day

***Waiting For Superman (Paramount) - $120K Friday - $330K 3-day