The idea is that we need your help in promoting MASON & IRELAND. What's the coolest, weirdest, smartest way to tell the world to listen to us. I've got to be honest with you. Since Peanut Head and I have been at 710 ESPN (4 years in March), there's never been a billboard, a TV spot, a direct mail piece or a newspaper ad to promote us....still we have survived. We've never given away money on the Big Show to "buy listeners." We've gotta "make our bones" the old-fashioned way....1 listener at a time.
Rudy found a way to GET THE WORD OUT about MASON & IRELAND and 710 ESPN. The 3 elements that you've gotta include are MASON, IRELAND and 710 ESPN. By GETTING THE WORD OUT, you've got a chance to win, but you've got to be able to provide us with evidence of what you did. There are no rules to this contest, but don't screw up anybody's life. If Gayle Anderson from the KTLA Morning News is interviewing a basketful of puppies, don't mess up her whole story. If you're going to call another radio talk show like Rush Limbaugh or Dr. Laura or Tom Leykis (all friends of mine), don't blurt out something obscene. (Actually, Rush and Laura aren't friends of mine and Leykis is only an acquaintance).
Once when we did this bit years ago, somebody called Dr. Laura and said something to this effect...
Caller - "Hi this is Bill from Agoura Hills" Dr. Laura - "Hi Bill. I am my kids' Mom." Caller - Yeah I know. You say that every 2 minutes. Dr. Laura - I am. Caller - I feel sorry for your kids. Dr. Laura - How cn I help you? Caller - My friends Mason and Ireland have sexual addiction issues. Dr. Laura - They're horrible human beings. Caller - I agree. All they do all day is have sex and listen to 710 ESPN. Dr. Laura - Hey. Waitaminute. Is this that stupid Mason & Ireland contest? Caller - Hangs up. Dr. Laura - Go Take On the Day.
But, if you do something like this, you've got to be able to either e-mail us an MP3 file or send us a DVD or cassette tape.
Can you build us a website? How many times can you mention us on different message boards and blogs? Can you get us a headline on Drudge? How about get us mentioned in a letter that Bill O'Reilly reads at the end of the factor. Can you take a photos of me and John and digitally age them then figure out how to get Willard Scott to congratulate us for being 100 years old on the Today Show?
There are no rules. Bigger is better.
By the way, Rudy was kicked out of the other station's remote. He put the sign on his car, which was parked near their setup, and eventually "somebody" tore it up and threw it away.
God Bless Rudy Hurtado!
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