Sony Pictures is box office king this weekend with the top 2 spots among moviegoers. The comedy/horror pic Zombieland has opened with an exceedingly strong $8.5M on opening day, and it will likely reach $21.3M or so by Monday morning. Meanwhile, the strong-holding Cloudy with a Chance of Meatballs survived the loss of many of its 3D screens, yet still scored a bountiful $3.5M on its third Friday and, with it's family matinee boost on Saturday and Sunday, it seems headed for about $16M and a solid #2 finish.
Disney's re-release of Toy Story and Toy Story 2 as a 3D double feature managed a decent $3.7M on Friday, and it will finish with an in-line-with-expectations $13.7M for the frame. Surrogates, also from Disney, will limp to a fourth-place second-weekend finish as a $2.3M Friday will translate to about $7.5M for 3 days. Ricky Gervais has launched his second consecutive box office bomb as The Invention of Lying (Warner Bros) only mustered $2.2M or so to start the 3-day. The comedy should finish #5 with approximately $6.5M for the weekend.
Drew Barrymore's directorial debut Whip It (Fox Searchlight) starring Ellen Page is a disappointment with about $1.7M on opening day and a likely $4.4M opening 3-day, but the biggest disappointment of the weekend is Michael Moore's Capitalism: A Love Story (Overture). After a $57K per theatre average on 4 screens last weekend, the picture broke to a wider 962 locations with terrible results. The "documentary" only sold an estimated $1.3M in tickets to start the weekend, and it will finish at about $3.9M for a PTA of less than $4,000. That soft opening will almost certainly make Capitalism Moore's weakest-grossing movie since 2002's Bowling for Columbine ($21.5M domestic gross).
EXCLUSIVE STEVE MASON EARLY FRIDAY & 3-DAY ESTIMATES FOR OCTOBER 2-4
1. NEW - Zombieland (Sony) - $8.5M Fri - $21.3M 3-day - $21.3M cume
2. Cloudy with a Chance of Meatballs (Sony) - $3.5M Fri - $15.9M 3-day - $81.6M cume
3. NEW - Toy Story/Toy Story 2 (Disney) -$3.7M Fri - $13.7M 3-day - $13.7M cume
4. Surrogates (Disney) - $2.3M Fri - $7.5M 3-day - $26.5M cume
5. NEW - The Invention of Lying (Warner Bros) - $2.2M Fri - $6.5M 3-day - $6.5M cume
6. Fame (MGM) - $1.5M Fri - $4.7M 3-day - $16.6M cume
*NEW - Whip It (Fox Searchlight) - $1.7M Fri - $4.4M 3-day - $4.4M cume
*NEW - Capitalism: A Love Story (Overture) - $1.3M Fri - $3.9M 3-day - $3.9M cume