SATURDAY NIGHT: The card-counting thriller 21 (Sony) enjoyed a solid 19% increase Friday-to-Saturday for an excellent $10.17M Saturday. Based on the book Bringing Down the House
by Ben Mezrich and produced by Oscar winner Kevin Spacey, the hip
gambling saga will likely grab another $6.3M on Sunday, which will be
enough to push it to $25M for the weekend. (Scroll down to my Friday
Night update.)
Horton Hears a Who (Fox) added another $8.03M Saturday, and
it's headed for an $18.1M 3rd weekend. The CGI animated family film
will likely have $118M or so in the bank by Monday morning after a 2nd
place weekend finish.
MGM/Weinstein's Superhero Movie was up 21% from its opening
day, picking up $4.11M. The "spoof" flick will finish with a
disappointing $9.69M opening, finishing just ahead of Tyler Perry's Meet the Browns
(Lionsgate). The latest from Perry generated an estimated $3.98M on
Saturday, and it's on target for a lackluster $8.69M 2nd weekend.
That's a larger-than-expected weekend drop of 57%. The Owen Wilson bomb
Drillbit Taylor (Paramount) rounds out the weekend Top 5. The poorly-reviewed comedy sold $2.69M in tickets on Saturday, and Drillbit will finish the weekend with $6.34M.
Among other new wide releases, Stop Loss
(Dreamworks/Paramount) has fared best. The Kimberly Peirce-directed
Iraq War drama added $1.95M Saturday, and that should translate to
$4.84M for the 3-day. Meanwhile, Run Fatboy Run (Picturehouse)
is a disaster, selling just over $1M in tickets on its 2nd day. The
David Schwimmer-directed Simon Pegg vehicle will manage only $2.46M
this weekend, despite debuting on 1,133 screens.
Chapter 27 (Peace Arch), a new narrative film about the life
of John Lennon assassin Mark David Chapman, continues to excel in its
sole theatrical engagement at The Nuart in Los Angeles. Starring Jared
Leto as Chapman, the well-reviewed film added another $6,000 on
Saturday, and it will likely finish the weekend with over $16,000, more
than enough to win the weekend PTA crown.
The 2nd-best 3-day PTA will be posted by the low budget gay-themed A Four Letter Word
(Ebrem Entertainment). On 1 screen at the Clearview Chelsea Cinemas,
the comedy will finish the weekend with just over $11,000. 21 will be #3 in the weekend PTA race, followed by Thinkfilm's Italian drama My Brother is an Only Child and the Academy Award winner The Counterfeiters (Sony Classics).
EXCLUSIVE FANTASY MOGULS REVISED 3-DAY PTA ESTIMATES
1. Chapter 27 (Peace Arch) – 1 location - $16,079 PTA
2. A Four Letter Word (Ebrem Entertainment) – 1 location - $11,031 PTA
3. 21 (Sony) – 2,648 locations - $9,453 PTA
4. My Brother is an Only Child (Thinkfilm) – 1 location - $9,419 PTA
5. The Counterfeiters (Sony Classics) – 44 locations - $8,636 PTA
6. Priceless (IDP Films) – 24 locations - $7,250 PTA
7. Race (UTV Communications) – 34 locations - $7,059 PTA
8. Flawless (Magnolia) – 35 locations - $6,857 PTA
9. Under the Same Moon (Weinstein) - 390 locations - $5,856 PTA
10. Hats Off (Canobie Films) – 1 location - $5,724 PTA
EXCLUSIVE FANTASY MOGULS EARLY SATURDAY ESTIMATES
1. NEW – 21 (Sony) - $10.17M - $3,842 PTA - $18.72M cume
2. Horton Hears a Who (Fox) - $8.03M - $2,099 PTA - $113.1M cume
3. NEW – Superhero Movie (MGM/Weinstein) - $4.11M - $1,390 PTA - $7.51M cume
4. Tyler Perry’s Meet the Browns (Lionsgate) - $3.98M - $1,978 PTA - $31.2M cume
5. Drillbit Taylor (Paramount) - $2.69M - $880 PTA - $19.3M cume
6. Shutter (Fox) - $2.41M - $877 PTA - $18.1M cume
7. NEW – Stop Loss (Paramount/Dreamworks) - $1.95M - $1,518 PTA - $3.63M cume
8. 10,000 B.C. (Warner Bros) - $1.8M - $591 PTA - $82.9M cume
9. College Road Trip (Disney) - $1.47M- $649 PTA - $37.3M cume
10. The Bank Job (Lionsgate) -$1.33M - $831 PTA - $23.4M cume
11. Vantage Point (Sony) - $1.18M - $680 PTA - $68.8M cume
12. Never Back Down (Summit) - $1.14M - $615 PTA - $20.8M
13. NEW – Run Fatboy Run (Picturehouse) - $1.02M - $901 PTA - $1.8M cume
14. Under the Same Moon (Weinstein) - $940,000 - $2,410 PTA - $5.9M
15. The Other Boleyn Girl (Sony) - $625,000 - $559 PTA - $24.6M cume
*Miss Pettigrew Lives for a Day (Focus) - $555,000 - $1,076 PTA - $9.1M cume
*The Counterfeiters (Sony Classics) - $175,000 - $3,977 PTA - $2.2M cume
*In Bruges (Focus) - $170,000 - $810 PTA - $6.3M cume
*Married Life (Sony Classics) - $135,000 - $2,368 PTA - $602,000
*NEW – Flawless (Magnolia) - $105,000 - $3,000 PTA - $159,000 cume
*The Band's Visit (Sony Classics) - $100,000 - $2,273 PTA - $1.9M cume
*Race (UTV Communications) - $100,000 - $2,941 PTA - $839,000 cume
*NEW – Priceless (IDP Films) - $78,000 - $3,250 PTA - $117,000 cume
*The Hammer (International Film Circuit) - $50,000 - $1,471 PTA - $209,000 cume
*NEW – One Two Three (Eros Entertainment) - $25,000 - $1,563 PTA - $38,000 cume
*Paranoid Park (IFC Films) - $21,000 - $568 PTA - $314,000 cume
*Snow Angels (Warner Independent) - $21,000 - $724 PTA - $163,000 cume
*Planet B-Boy (Elephant Eye Films) - $14,000 - $1,750 PTA - $71,000 cume
*Shelter (Regent) - $10,000 - $1,429 PTA - $23,000 cume
*NEW – Chapter 27 (Peace Arch)- $5,999 - $5,999 PTA - $11,880 cume
*NEW – A Four Letter Word (Ebrem Entertainment) - $4,453 - $4,453 PTA - $8,359 cume
*NEW – My Brother is an Only Child (Thinkfilm) - $4,345 - $4,345 PTA - $6,464 cume
*Boarding Gate (Magnolia) - $4,200 - $2,100 PTA - $25,000 cume
*The Grand (Anchor Bay) - $3,000 - $1,500 PTA - $28,000 cume
*NEW – Hats Off (Canobie Films) - $2,100 - $2,100 PTA - $4,254 cume
*Irina Palm (Strand) - $1,700 - $850 PTA - $8,500 cume
*NEW – Happy Valley (Independent) - $1,591 - $1,591 PTA - $2,864 cume
*NEW – American Zombie (Cinema Libre) - $1,239 - $1,239 PTA - $2,376 cume
*NEW – Just Add Water (Independent) - $359 - $395 PTA - $653 cume
EXCLUSIVE FANTASY MOGULS REVISED 3-DAY ESTIMATES
1. NEW – 21 (Sony) - $25.03M - $9,453 PTA - $25.03M cume
2. Horton Hears a Who (Fox) - $18.1M - $4,731 PTA - $117.9M cume
3. NEW – Superhero Movie (MGM/Weinstein) - $9.69M - $3,275 PTA - $9.69M cume
4. Tyler Perry’s Meet the Browns (Lionsgate) - $8.69M - $4,315 PTA - $33.7M cume
5. Drillbit Taylor (Paramount) - $6.34M - $2,073 PTA - $21.1M cume
6. Shutter (Fox) - $5.81M - $2,111 PTA - $19.5M cume
7. NEW – Stop Loss (Paramount/Dreamworks) - $4.84M - $3,757 PTA - $4.84M cume
8. 10,000 B.C. (Warner Bros) - $4.13M - $1,352 PTA - $84.1M cume
9. College Road Trip (Disney) - $3.45M - $1,522 PTA - $38.3M cume
10. The Bank Job (Lionsgate) -$3.02M - $1,886 PTA - $24.3M cume
11. Never Back Down (Summit) - $2.69M- $1,444 PTA - $21.5M
12. Vantage Point (Sony) - $2.65M - $1,525 PTA - $69.5M cume
13. NEW – Run Fatboy Run (Picturehouse) - $2.46M - $2,179 PTA - $2.46M cume
14. Under the Same Moon (Weinstein) - $2.28M - $5,856 PTA - $6.7M
15. The Other Boleyn Girl (Sony) - $1.43M - $1,278 PTA - $25M cume
*Miss Pettigrew Lives for a Day (Focus) - $1.25M - $2,424 PTA - $9.4M cume
*The Counterfeiters (Sony Classics) - $380,000 - $8,636 PTA - $2.3M cume
*In Bruges (Focus) - $375,000 - $1,786 PTA - $6.4M cume
*Married Life (Sony Classics) - $296,000 - $5,193 PTA - $691,000
*NEW – Flawless (Magnolia) - $240,000 - $6,857 PTA - $240,000 cume
*Race (UTV Communications) - $240,000 - $7,059 PTA - $917,000 cume
*The Band's Visit (Sony Classics) - $210,000 - $4,773 PTA - $1.9M cume
*NEW – Priceless (IDP Films) - $174,000 - $7,250 PTA - $174,000 cume
*The Hammer (International Film Circuit) - $111,000 - $3,265 PTA - $237,000 cume
*NEW – One Two Three (Eros Entertainment) - $55,000 - $3,438 PTA - $55,000 cume
*Paranoid Park (IFC Films) - $51,000 - $1,378 PTA - $330,000 cume
*Snow Angels (Warner Independent) - $50,000 - $1,724 PTA - $180,000 cume
*Planet B-Boy (Elephant Eye Films) - $39,000 - $4,875 PTA - $80,000 cume
*Shelter (Regent) - $23,000 - $3,286 PTA - $30,000 cume
*NEW – Chapter 27 (Peace Arch)- $16,079 - $16,079 PTA - $16,079 cume
*NEW – A Four Letter Word (Ebrem Entertainment) - $11,031 - $11,031 PTA - $11,031 cume
*NEW – My Brother is an Only Child (Thinkfilm) - $9,419 - $9,419 PTA - $9,419 cume
*Boarding Gate (Magnolia) - $9,300 - $4,650 PTA - $28,000 cume
*The Grand (Anchor Bay) - $8,000 - $4,000 PTA - $30,000 cume
*NEW – Hats Off (Canobie Films) - $5,724 - $5,724 PTA - $5,724 cume
*NEW – Happy Valley (Independent) - $3,755 - $3,755 PTA - $3,755 cume
*Irina Palm (Strand) - $3,500 - $1,750 PTA - $9,500 cume
*NEW – American Zombie (Cinema Libre) - $3,070 - $3,070 PTA - $3,070 cume
*NEW – Just Add Water (Independent) - $850 - $850 PTA - $850 cume
FRIDAY NIGHT: The book Bringing Down the House has long
been one of my favorites, so it’s not a huge surprise that Sony’s film
adaptation is the film equivalent of a blackjack. Produced by and
featuring Academy Award winner Kevin Spacey, 21 has delivered an $8.2M opening day, and Sony will finish the weekend with a stack of chips totaling an estimated $23.39M.
21 is based on Ben Mezrich’s account of the life of a former
MIT student and card-counter named Kevin (real name Jeffrey Ma). I met
Kevin, or Jeffrey, soon after the book became a bestseller, and the
first time I interviewed him on my ESPN radio show, he didn't give his
name because he still feared for his safety. After all, the guy was
part of an operation that won millions of dollars from the casino
industry. I talked with Ma on my radio show, The Steve Mason Show, back in February on radio row at Super Bowl XLII. This is fascinating stuff. If you’d like to hear the conversation, here’s a link.
The no. 2 spot for the day and for the weekend goes to Horton Hears a Who (Fox), which will score another nice weekend hold. Horton has
cracked the $100M mark with a strong third Friday of $5M, and the
CGI-animated Dr. Seuss adaptation will wrap the 3-day with an estimated
$17.9M, pushing its new domestic cume to nearly $118M.
MGM/Weinstein’s Superhero Movie, which used a clever viral Tom Cruise spoof to spread the word, debuted to a so-so $3.3M. That’s less than half the opening day business of last year’s Epic Movie ($6.8M) and January’s Meet the Spartans ($6.8M), so it appears that this genre’s appeal is waning. Still, Superhero Movie should have $8.75M banked by Sunday night.
One of the major surprises of the weekend is the staggering drop for Tyler Perry’s Meet the Browns (Lionsgate). After a solid $20.1M opening, the film was expected to hold well, as has been the case for other Perry films. Meet the Browns,
however, grabbed only $2.3M on its second Friday, and it will likely
finish the weekend with about $7.65M, which would be a 64% drop.
Drillbit Taylor (Paramount) will likely hold off Shutter
(Fox) for the fifth spot this frame. Both films generated an estimated
$1.9M on Friday, but the Owen Wilson comedy will likely finish the
3-day with about $5.8M, compared to $5.6M for the horror holdover.
There were two other new wide releases. The first is Stop Loss (Paramount/Dreamworks), written and directed by Oscar winner Kimberly Peirce (Boys Don’t Cry).
Expectations were low given its Iraq War theme, but the film has
performed slightly better than expected with $1.65M on Friday at just
1,291 locations for a $1,278 Per Theatre Average. Buoyed by positive
reviews, this low-budget drama should manage $4.65M or so for the
weekend.
The news was less positive for Run Fatboy Run (Picturehouse),
directed by David Schwimmer. Despite opening on 1,133 screens, the
offbeat comedy, co-written and starring the always-funny Simon Pegg (Hot Fuzz, Shaun of the Dead), limped to only $675,000 on opening day. That will translate to a disappointing $2M or so.
Some interesting new specialty titles show up on the top Per Theatre Average list. Leading the way is Chapter 27
(Peace Arch Releasing), which opened on one screen, the Nuart in Los
Angeles. Jared Leto plays John Lennon assassin Mark David Chapman in
this film written and directed by JP Schaefer. Chapter 27 had a huge opening day of $5,881, and conservatively, I think it will likely score a $15,000 weekend.
Gay-themed movie A Four Letter Word (Ebrem Entertainment)
sold $3,906 in tickets at the Clearview Chelsea Cinema in Manhattan,
and it will likely top $11,000 for the weekend. Also scoring well are
the quirky doc Hats Off (Canobie Films), the Italian film My Brother is an Only Child (Thinkfilm), Priceless (IDP Films), starring Audrey Tautou, and the new Michael Caine/Demi Moore caper film Flawless (Magnolia). Here’s an early rough estimate for 3-Day PTA Top 10.
EXCLUSIVE FANTASY MOGULS EARLY 3-DAY PTA ESTIMATES
1. Chapter 27 (Peace Arch) – 1 location - $15,000 PTA
2. A Four Letter Word (Ebrem Entertainment) – 1 location - $11,300 PTA
3. 21 (Sony) – 2,648 locations - $8,835 PTA
4. The Counterfeiters (Sony Classics) – 44 locations - $8,182 PTA
5. Hats Off (Canobie Films) – 1 location - $7,862 PTA
6. Race (UTV Communications) – 34 locations - $7,588 PTA
7. My Brother is an Only Child (Thinkfilm) – 1 location - $7,099 PTA
8. Priceless (IDP Films) – 24 locations - $5,833 PTA
9. Flawless (Magnolia) – 35 locations - $5,429 PTA
10. Planet B-Boy (Elephant Eye Films) – 8 locations - $5,375 PTA
EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES
1. NEW – 21 (Sony) - $8.2M - $3,100 PTA - $8.2M cume
2. Horton Hears a Who (Fox) - $5M - $1,307 PTA - $104.8M cume
3. NEW – Superhero Movie (MGM/Weinstein) - $3.3M - $1,115 PTA - $3.3M cume
4. Tyler Perry’s Meet the Browns (Lionsgate) - $2.3M - $1,141 PTA - $27.3M cume
5. Drillbit Taylor (Paramount) - $1.9M - $621 PTA - $16.6M cume
5. Shutter (Fox) - $1.9M - $689 PTA - $15.6M cume
7. NEW – Stop Loss (Paramount/Dreamworks) - $1.65M - $1,278 PTA - $1.65M cume
8. 10,000 B.C. (Warner Bros) - $1.23M - $404 PTA - $81.2M cume
9. College Road Trip (Disney) - $995,000- $438 PTA - $35.8M cume
10. The Bank Job (Lionsgate) -$720,000 - $449 PTA - $22M cume
11. Never Back Down (Summit) - $710,000 - $380 PTA - $19.6M
12. NEW – Run Fatboy Run (Picturehouse) - $675,000 - $575 PTA - $675,000 cume
13. Vantage Point (Sony) - $660,000 - $380 PTA - $67.6M cume
14. NEW – Under the Same Moon (Weinstein) - $450,000 - $1,154 PTA - $4.8M
15. The Other Boleyn Girl (Sony) - $345,000 - $308 PTA - $24M cume
*Miss Pettigrew Lives for a Day (Focus) - $290,000 - $562 PTA - $8.5M cume
*In Bruges (Focus) - $95,000 - $452 PTA - $6.2M cume
*The Counterfeiters (Sony Classics) - $85,000 - $1,932 PTA - $2M cume
*Married Life (Sony Classics) - $72,000 - $1,263 PTA - $467,000
*Race (UTV Communications) - $62,000 - $1,824 PTA - $739,000 cume
*NEW – Flawless (Magnolia) - $54,000 - $1,483 PTA - $54,000 cume
*The Band's Visit (Sony Classics) - $41,000 - $932 PTA - $1.8M cume
*NEW – Priceless (IDP Films) - $39,000 - $1,556 PTA - $39,000 cume
*The Hammer (International Film Circuit) - $33,000 - $971 PTA - $159,000 cume
*Planet B-Boy (Elephant Eye Films) - $16,000 - $2,000 PTA - $57,000 cume
*Paranoid Park (IFC Films) - $14,000 - $378 PTA - $293,000 cume
*NEW – One Two Three (Eros Entertainment) - $13,000 - $770 PTA - $13,000 cume
*Snow Angels (Warner Independent) - $12,000 - $414 PTA - $142,000 cume
*Shelter (Regent) - $6,500 - $929 PTA - $13,000 cume
*NEW – Chapter 27 (Peace Arch)- $5,881 - $5,881 PTA - $5,881 cume
*NEW – A Four Letter Word (Ebrem Entertainment) - $3,906 - $3,906 PTA - $3,906 cume
*The Grand (Anchor Bay) - $2,818 - $1,409 PTA - $25,000 cume
*Boarding Gate (Magnolia) - $2,580 - $1,290 PTA - $21,000 cume
*NEW – Hats Off (Canobie Films) - $2,154 - $2,154 PTA - $2,154 cume
*NEW – My Brother is an Only Child (Thinkfilm) - $2,119 - $2,119 PTA - $2,119 cume
*NEW – Happy Valley (Independent) - $1,273 - $1,273 PTA - $1,273 cume
*NEW – American Zombie (Cinema Libre) - $1,137 - $1,137 PTA - $1,137 cume
*Irina Palm (Strand) - $817 - $409 PTA - $7,000 cume
*NEW – Just Add Water (Independent) - $294 - $294 PTA - $294 cume
EXCLUSIVE FANTASY MOGULS EARLY 3-DAY ESTIMATES
1. NEW – 21 (Sony) - $23.39M - $8,835 PTA - $23.39M cume
2. Horton Hears a Who (Fox) - $17.9M - $4,679 PTA - $117.7M cume
3. NEW – Superhero Movie (MGM/Weinstein) - $8.75M - $2,956 PTA - $8.75M cume
4. Tyler Perry’s Meet the Browns (Lionsgate) - $7.65M - $3,795 PTA - $32.7M cume
5. Drillbit Taylor (Paramount) - $5.8M - $1,895 PTA - $20.5M cume
6. Shutter (Fox) - $5.6M - $2,032 PTA - $19.3M cume
7. NEW – Stop Loss (Paramount/Dreamworks) - $4.65M - $3,602 PTA - $4.65M cume
8. 10,000 B.C. (Warner Bros) - $3.95M - $1,293 PTA - $83.9M cume
9. College Road Trip (Disney) - $3.58M - $1,578 PTA - $38.4M cume
10. The Bank Job (Lionsgate) -$2.44M - $1,525 PTA - $23.7M cume
11. Vantage Point (Sony) - $2.31M - $1,328 PTA - $69.2M cume
12. Never Back Down (Summit) - $2.09M- $1,121 PTA - $20.9M
13. NEW – Run Fatboy Run (Picturehouse) - $1.95M - $1,728 PTA - $1.95M cume
14. NEW – Under the Same Moon (Weinstein) - $1.77M - $4,561 PTA - $6.2M
15. The Other Boleyn Girl (Sony) - $1.17M - $1,048 PTA - $24.8M cume
*Miss Pettigrew Lives for a Day (Focus) - $1.02M - $1,995 PTA - $9.2M cume
*The Counterfeiters (Sony Classics) - $360,000 - $8,182 PTA - $2.3M cume
*In Bruges (Focus) - $330,000 - $1,571 PTA - $6.4M cume
*Married Life (Sony Classics) - $260,000 - $4,561 PTA - $655,000
*Race (UTV Communications) - $258,000 - $7,588 PTA - $935,000 cume
*NEW – Flawless (Magnolia) - $190,000 - $5,429 PTA - $190,000 cume
*The Band's Visit (Sony Classics) - $185,000 - $4,205 PTA - $1.9M cume
*NEW – Priceless (IDP Films) - $140,000 - $5,833 PTA - $140,000 cume
*The Hammer (International Film Circuit) - $91,000 - $2,676 PTA - $217,000 cume
*Paranoid Park (IFC Films) - $47,000 - $1,270 PTA - $325,000 cume
*Planet B-Boy (Elephant Eye Films) - $43,000 - $5,375 PTA - $84,000 cume
*Snow Angels (Warner Independent) - $43,000 - $1,483 PTA - $173,000 cume
*NEW – One Two Three (Eros Entertainment) - $42,000 - $2,625 PTA - $42,000 cume
*NEW – Chapter 27 (Peace Arch)- $21,000 - $21,000 PTA - $21,000 cume
*Shelter (Regent) - $18,000 - $2,571 PTA - $25,000 cume
*NEW – A Four Letter Word (Ebrem Entertainment) - $13,000 - $13,000 PTA - $13,000 cume
*Boarding Gate (Magnolia) - $8,257- $4,128 PTA - $27,000 cume
*The Grand (Anchor Bay) - $8,171 - $4,086 PTA - $31,000 cume
*NEW – Hats Off (Canobie Films) - $7,862 - $7,862 PTA - $7,862 cume
*NEW – My Brother is an Only Child (Thinkfilm) - $7,099 - $7,099 PTA - $7,099 cume
*NEW – Happy Valley (Independent) - $3,819 - $3,819 PTA - $3,819 cume
*NEW – American Zombie (Cinema Libre) - $3,354 - $3,354 PTA - $3,354 cume
*Irina Palm (Strand) - $2,452 - $1,226 PTA - $8,450 cume
*NEW – Just Add Water (Independent) - $838 - $838 PTA - $838 cume
FRIDAY NIGHT: The book Bringing Down the House has long
been one of my favorites, so it’s not a huge surprise that Sony’s film
adaptation is the film equivalent of a blackjack. Produced by and
featuring Academy Award winner Kevin Spacey, 21 has delivered an $8.2M opening day, and Sony will finish the weekend with a stack of chips totaling an estimated $23.39M.
21 is based on Ben Mezrich’s account of the life of a former
MIT student and card-counter named Kevin (real name Jeffrey Ma). I met
Kevin or Jeffrey soon after the book became a bestseller, and the first
time I interviewed him on my ESPN radio show, he didn't give his name
because he still feared for his safety. After all, the guy was part of
an operation that won millions of dollars from the casino industry. I
talked with Ma on my radio show, The Steve Mason Show, back in February on radio row at Super Bowl 42. This is fascinating stuff. If you’d like to hear the conversation, here’s a link.
The #2 spot for the day and for the weekend goes to Horton Hears a Who (Fox), which will score another nice weekend hold. Horton has
cracked the $100M mark with a strong 3rd Friday of $5M, and the CGI
animated Dr. Seuss adaptation will wrap the 3-day with an estimated
$17.9M, pushing its new domestic cume to nearly $118M.
MGM/Weinstein’s Superhero Movie, which used a clever viral Tom Cruise spoof to spread the word, debuted to a so-so $3.3M. That’s less than half the opening day business of last year’s Epic Movie ($6.8M) and January’s Meet the Spartans ($6.8M), so it appears that this genre’s appeal is waning. Still, Superhero Movie should have $8.75M banked by Sunday night.
One of the major surprises of the weekend is the staggering drop for Tyler Perry’s Meet the Browns (Lionsgate). After a solid $20.1M opening, the film was expected to hold well, as has been the case for other Perry films. Meet the Browns,
however, grabbed only $2.3M on its 2nd Friday, and it will likely
finish the weekend with about $7.65M, which would be a 64% drop.
Drillbit Taylor (Paramount) will likely hold off Shutter
(Fox) for the 5th spot this frame. Both films generated an estimated
$1.9M on Friday, but the Owen Wilson comedy will likely finish the
3-day with about $5.8M, compared to $5.6 for the horror holdover.
There were 2 other new wide releases. The first is Stop Loss (Paramount/Dreamworks), written and directed by Oscar winner Kimberly Peirce (Boys Don’t Cry).
Expectations were low given its Iraq War theme, but the film has
performed slightly better-than-expected with $1.65M on Friday at just
1,291 locations for a $1,278 Per Theatre Average. Buoyed by positive
reviews, this low budget drama should manage $4.65M or so for the
weekend.
The news was less positive for Run Fatboy Run (Picturehouse),
directed by David Schwimmer. Despite opening on 1,133 screens, the
offbeat comedy, co-written and starring the always-funny Simon Pegg (Hot Fuzz, Shaun of the Dead), limped to only $675,000 on opening day. That will translate to a disappointing $2M or so.
Some interesting new specialty titles show up on the Top Per Theatre Average list. Leading the way is Chapter 27
(Peace Arch Releasing), which opened on 1 screen, the Nuart in Los
Angeles. Jared Leto plays John Lennon assassin Mark David Chapman in
this film written and directed by JP Schaefer. Chapter 27 had a huge opening day of $5,881, and conservatively, I think it will likely score a $15,000 weekend.
Gay-themed movie A Four Letter Word (Ebrem Entertainment)
sold $3,906 in tickets at the Clearview Chelsea Cinema in Manhattan,
and it will likely top $11,000 for the weekend. Also scoring well are
the quirky doc Hats Off (Canobie Films), the Italian film My Brother is an Only Child (Thinkfilm), Priceless (IDP Films), starring Audrey Tatou, and the new Michael Caine/Demi Moore caper film Flawless (Magnolia). Here’s an early rough estimate for 3-Day PTA Top 10.
EXCLUSIVE FANTASY MOGULS EARLY 3-DAY PTA ESTIMATES
1. Chapter 27 (Peace Arch) – 1 location - $15,000 PTA
2. A Four Letter Word (Ebrem Entertainment) – 1 location - $11,300 PTA
3. 21 (Sony) – 2,648 locations - $8,835 PTA
4. The Counterfeiters (Sony Classics) – 44 locations - $8,182 PTA
5. Hats Off (Canobie Films) – 1 location - $7,862 PTA
6. Race (UTV Communications) – 34 locations - $7,588 PTA
7. My Brother is an Only Child (Thinkfilm) – 1 location - $7,099 PTA
8. Priceless (IDP Films) – 24 locations - $5,833 PTA
9. Flawless (Magnolia) – 35 locations - $5,429 PTA
10. Planet B-Boy (Elephant Eye Films) – 8 locations - $5,375 PTA
EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES
1. NEW – 21 (Sony) - $8.2M - $3,100 PTA - $8.2M cume
2. Horton Hears a Who (Fox) - $5M - $1,307 PTA - $104.8M cume
3. NEW – Superhero Movie (MGM/Weinstein) - $3.3M - $1,115 PTA - $3.3M cume
4. Tyler Perry’s Meet the Browns (Lionsgate) - $2.3M - $1,141 PTA - $27.3M cume
5. Drillbit Taylor (Paramount) - $1.9M - $621 PTA - $16.6M cume
5. Shutter (Fox) - $1.9M - $689 PTA - $15.6M cume
7. NEW – Stop Loss (Paramount/Dreamworks) - $1.65M - $1,278 PTA - $1.65M cume
8. 10,000 B.C. (Warner Bros) - $1.23M - $404 PTA - $81.2M cume
9. College Road Trip (Disney) - $995,000- $438 PTA - $35.8M cume
10. The Bank Job (Lionsgate) -$720,000 - $449 PTA - $22M cume
11. Never Back Down (Summit) - $710,000 - $380 PTA - $19.6M
12. NEW – Run Fatboy Run (Picturehouse) - $675,000 - $575 PTA - $675,000 cume
13. Vantage Point (Sony) - $660,000 - $380 PTA - $67.6M cume
14. NEW – Under the Same Moon (Weinstein) - $450,000 - $1,154 PTA - $4.8M
15. The Other Boleyn Girl (Sony) - $345,000 - $308 PTA - $24M cume
*Miss Pettigrew Lives for a Day (Focus) - $290,000 - $562 PTA - $8.5M cume
*In Bruges (Focus) - $95,000 - $452 PTA - $6.2M cume
*The Counterfeiters (Sony Classics) - $85,000 - $1,932 PTA - $2M cume
*Married Life (Sony Classics) - $72,000 - $1,263 PTA - $467,000
*Race (UTV Communications) - $62,000 - $1,824 PTA - $739,000 cume
*NEW – Flawless (Magnolia) - $54,000 - $1,483 PTA - $54,000 cume
*The Band's Visit (Sony Classics) - $41,000 - $932 PTA - $1.8M cume
*NEW – Priceless (IDP Films) - $39,000 - $1,556 PTA - $39,000 cume
*The Hammer (International Film Circuit) - $33,000 - $971 PTA - $159,000 cume
*Planet B-Boy (Elephant Eye Films) - $16,000 - $2,000 PTA - $57,000 cume
*Paranoid Park (IFC Films) - $14,000 - $378 PTA - $293,000 cume
*NEW – One Two Three (Eros Entertainment) - $13,000 - $770 PTA - $13,000 cume
*Snow Angels (Warner Independent) - $12,000 - $414 PTA - $142,000 cume
*Shelter (Regent) - $6,500 - $929 PTA - $13,000 cume
*NEW – Chapter 27 (Peace Arch)- $5,881 - $5,881 PTA - $5,881 cume
*NEW – A Four Letter Word (Ebrem Entertainment) - $3,906 - $3,906 PTA - $3,906 cume
*The Grand (Anchor Bay) - $2,818 - $1,409 PTA - $25,000 cume
*Boarding Gate (Magnolia) - $2,580 - $1,290 PTA - $21,000 cume
*NEW – Hats Off (Canobie Films) - $2,154 - $2,154 PTA - $2,154 cume
*NEW – My Brother is an Only Child (Thinkfilm) - $2,119 - $2,119 PTA - $2,119 cume
*NEW – Happy Valley (Independent) - $1,273 - $1,273 PTA - $1,273 cume
*NEW – American Zombie (Cinema Libre) - $1,137 - $1,137 PTA - $1,137 cume
*Irina Palm (Strand) - $817 - $409 PTA - $7,000 cume
*NEW – Just Add Water (Independent) - $294 - $294 PTA - $294 cume
EXCLUSIVE FANTASY MOGULS EARLY 3-DAY ESTIMATES
1. NEW – 21 (Sony) - $23.39M - $8,835 PTA - $23.39M cume
2. Horton Hears a Who (Fox) - $17.9M - $4,679 PTA - $117.7M cume
3. NEW – Superhero Movie (MGM/Weinstein) - $8.75M - $2,956 PTA - $8.75M cume
4. Tyler Perry’s Meet the Browns (Lionsgate) - $7.65M - $3,795 PTA - $32.7M cume
5. Drillbit Taylor (Paramount) - $5.8M - $1,895 PTA - $20.5M cume
6. Shutter (Fox) - $5.6M - $2,032 PTA - $19.3M cume
7. NEW – Stop Loss (Paramount/Dreamworks) - $4.65M - $3,602 PTA - $4.65M cume
8. 10,000 B.C. (Warner Bros) - $3.95M - $1,293 PTA - $83.9M cume
9. College Road Trip (Disney) - $3.58M - $1,578 PTA - $38.4M cume
10. The Bank Job (Lionsgate) -$2.44M - $1,525 PTA - $23.7M cume
11. Vantage Point (Sony) - $2.31M - $1,328 PTA - $69.2M cume
12. Never Back Down (Summit) - $2.09M- $1,121 PTA - $20.9M
13. NEW – Run Fatboy Run (Picturehouse) - $1.95M - $1,728 PTA - $1.95M cume
14. NEW – Under the Same Moon (Weinstein) - $1.77M - $4,561 PTA - $6.2M
15. The Other Boleyn Girl (Sony) - $1.17M - $1,048 PTA - $24.8M cume
*Miss Pettigrew Lives for a Day (Focus) - $1.02M - $1,995 PTA - $9.2M cume
*The Counterfeiters (Sony Classics) - $360,000 - $8,182 PTA - $2.3M cume
*In Bruges (Focus) - $330,000 - $1,571 PTA - $6.4M cume
*Married Life (Sony Classics) - $260,000 - $4,561 PTA - $655,000
*Race (UTV Communications) - $258,000 - $7,588 PTA - $935,000 cume
*NEW – Flawless (Magnolia) - $190,000 - $5,429 PTA - $190,000 cume
*The Band's Visit (Sony Classics) - $185,000 - $4,205 PTA - $1.9M cume
*NEW – Priceless (IDP Films) - $140,000 - $5,833 PTA - $140,000 cume
*The Hammer (International Film Circuit) - $91,000 - $2,676 PTA - $217,000 cume
*Paranoid Park (IFC Films) - $47,000 - $1,270 PTA - $325,000 cume
*Planet B-Boy (Elephant Eye Films) - $43,000 - $5,375 PTA - $84,000 cume
*Snow Angels (Warner Independent) - $43,000 - $1,483 PTA - $173,000 cume
*NEW – One Two Three (Eros Entertainment) - $42,000 - $2,625 PTA - $42,000 cume
*NEW – Chapter 27 (Peace Arch)- $21,000 - $21,000 PTA - $21,000 cume
*Shelter (Regent) - $18,000 - $2,571 PTA - $25,000 cume
*NEW – A Four Letter Word (Ebrem Entertainment) - $13,000 - $13,000 PTA - $13,000 cume
*Boarding Gate (Magnolia) - $8,257- $4,128 PTA - $27,000 cume
*The Grand (Anchor Bay) - $8,171 - $4,086 PTA - $31,000 cume
*NEW – Hats Off (Canobie Films) - $7,862 - $7,862 PTA - $7,862 cume
*NEW – My Brother is an Only Child (Thinkfilm) - $7,099 - $7,099 PTA - $7,099 cume
*NEW – Happy Valley (Independent) - $3,819 - $3,819 PTA - $3,819 cume
*NEW – American Zombie (Cinema Libre) - $3,354 - $3,354 PTA - $3,354 cume
*Irina Palm (Strand) - $2,452 - $1,226 PTA - $8,450 cume
*NEW – Just Add Water (Independent) - $838 - $838 PTA - $838 cume